The Perfect 21
Seven filters for choosing who you build with — each scored 0–3. A perfect 21 is threes across the board: the coach you build with today. Not a demographic to hunt; a read on a real person.
Seven co-equal filters, each worth 0–3 — add them for a score out of 21. Equal points means no filter outweighs another. The higher the number, the less you’re talking yourself into anyone; 21 is the outright slam-dunk. A 0 on any single filter is still a no — the seven are co-equal, and no total buys back a missing one. Read each as What must be true (the objective) and The tell (what you actually see). Phrasing is yours.
How the seven get used
One rubric, two altitudesYou run one clean layer of coaches — your mastermind. Everything below each coach is their platform, built by paying it forward until it grows into real reach. The same seven filters pick who enters, at either altitude — and two of them tell you which altitude.
Beside you
Your circle — the mastermind
The coaches you pull in as peers. “Want them in your circle” is what says beside me — someone you’d build with regardless of the business.
Below you
Their platform — paid forward
Each coach owns and grows a downline nobody poaches. “Coachable by you” is what says protégé — someone who wants what you carry and will let you develop them.
The seven filters
What must be true → the tell → 0–3Each is a slam-dunk read on a real person — you’re not talking yourself into anyone. Score honestly; if any one lands at zero, they’re a friend and a customer, not a build.
Leadership — people already follow them
Must be true They already lead — not from a title, but because people move when they speak. They convene a room and set its direction.
The tell There’s a following that acts on what they say — or they’d step up the moment they’re handed the tools and the opportunity.
Socialization — at ease with people
Must be true They’re willing and able to talk to people — to reach out, invite, and connect. The whole thing runs on human contact; a person who’s afraid to talk to people can’t build one.
The tell They start conversations easily, they’re comfortable reaching out first, and people energize them — they want to be among a community that’s up to something, drawn to a room of positive, growth-oriented peers.
Readiness to grow — leaning forward
Must be true They’re in a season of wanting more — hungry to expand their craft, reach, or income, and to grow mentally, emotionally, and spiritually. Not plateaued and content; reaching for the next thing.
The tell Already investing in themselves — courses, coaching, masterminds — and talking openly about what’s next.
Coachable by you — they want what you carry
Must be true They’d genuinely welcome you coaching them — they want what you have and will let you pour in. Mentor to willing protégé, not peer testing peer.
The tell They ask you things, they’ve acted on your input before, and no ego blocks the mentoring.
The products — a genuine user, nothing to fake
Must be true They genuinely value wellness and would live on the products — the gut-health fit is real, so there’s nothing to fake-sell. Autoship is genuine use, not a monthly cost they resent.
The tell They already care about their own health and their clients’ — they’d take the products anyway, and can see one fitting people they serve. A genuine yes on gut health looks like any of:
- Already taking action on gut health — on probiotics, say.
- Not yet acting, but suffering symptoms of poor gut health.
- Tried gut products that didn’t work for them.
- Interested in health and gets that gut health matters.
The money filter — additive, never a lifeline
Must be true They’d treat this as a side income — someone who wants more, doesn’t need it. They’re financially secure enough that investing in their health with Plexus won’t hurt them — and ideally they see how it saves them money against what they already spend.
The tell Stable and building, not drowning; money reads as upside, not rescue; the substitution math makes sense to them.
Why posture matters: at roughly a level a month, the position takes 2–3 months to turn a profit against product cost — people earning under pressure fall off before it pays.
The network-marketing free agent whose company dissolved: they need to earn, but they already know the process and will put in the time, so the runway doesn’t shake them out.
Want them in your circle — a gut yes
Must be true Picturing yourself building alongside them is a genuine yes — someone you admire and would want beside you whether or not there were a business. The honor is true before you ever say it.
The tell You already respect them and would pour into them freely; “I chose you” is a fact, not a tactic.