The five filters for choosing who you build with — the coach’s recast of the Perfect 25. Not a demographic to hunt; a set of things that must be true about a person before you ever invite them.
Five hard gates. Pass all five, or it’s a no — four isn’t enough. None of the five ranks above another; they carry equal weight. If a filter could be dropped and the person were still right for your circle, it wouldn’t be in the rubric. Read each as What must be true (the objective) and The tell (what you actually read in them). Phrasing is yours.
You run one clean layer of coaches — your mastermind. Everything below each coach is their platform, built by paying it forward until it grows into real reach. The same five filters pick who enters, at either altitude — and two of them tell you which altitude.
Beside you
The coaches you pull in as peers. “Want them in your circle” is what says beside me — someone you’d build with regardless of the business.
Below you
Each coach owns and grows a downline nobody poaches. “Coachable by you” is what says protégé — someone who wants what you carry and will let you develop them.
Each is a slam-dunk read on a real person — you’re not talking yourself into anyone. If any one of the five is a stretch, they’re a friend and a customer, not a build.
Must be true They already lead — not from a title, but because people move when they speak. They convene a room and set its direction.
The tell There’s a following that acts on what they say; they step into leading without being handed permission.
Recast of the old “leads a community” + “natural desire to lead” — two filters, now one.Must be true They’re in a season of wanting more — hungry to expand their craft, their reach, or their income. Not plateaued and content; reaching for the next thing.
The tell Already investing in themselves — courses, coaching, masterminds — and talking openly about what’s next.
The TSP-fit filter — a mastermind is people you grow, so growth-hunger has to be there first.Must be true They’d genuinely welcome you coaching them — they want what you have and will let you pour in. Mentor to willing protégé, not peer testing peer.
The tell They ask you things, they’ve acted on your input before, and no ego blocks the mentoring.
The duplication filter — it’s what lets the platform go deep, and it draws your honest floor: you build until you run out of people genuinely coachable by you.Must be true They’d treat this as a side income. They’re financially secure enough that investing in their health with Plexus won’t hurt them — and ideally they see how it saves them money against what they already spend.
The tell Stable and building, not drowning; money reads as upside, not rescue; the substitution math makes sense to them.
The Money Question, recast for a coach — posture, not paycheck.Must be true Picturing yourself building alongside them is a genuine yes — someone you admire and would want beside you whether or not there were a business. The honor is true before you ever say it.
The tell You already respect them and would pour into them freely; “I chose you” is a fact, not a tactic.
The Greatest energy fused in — the inward “someone you already believe in,” carried into the outward rubric.